Yummy and Discrete (effective alternative)

The act of chewing tobacco grosses me out but perhaps I’ve become a bit tainted. I did once accidentally drink out of my roommates Gatoraid bottle which conveniently had the leftover remnants of tobacco juice inside of it.

I really think this ad is effective at demonstrating an alternative for the cigarette smoking addicts out there. Now they can discretely get their nicotine fix anywhere they desire. Sigh, if only the ad told us where to spit the “juice”.

Flash Back 2004

Marketing isn’t always concerned with products or services. In fact, some of the world’s most infamous decisions are based on the ideas of marketers who have gone to the dark side! Hence, the Swift Boat veterans attack ad that ran prior to the 2004 election. This ad devastated John Kerry’s campaign and was a significant reason for his failure to become elected. The ad(s) played VERY heavily on the emotions of television viewers. Those viewers who failed to research the truth behind such claims could have became easily duped at the ballot boxes. Of course I’m not condoning false or controversial claims, but any ad that plays upon the emotions of the audience as well as this commercial deserves to be recognized.

The Best Day of My Life…

 

 

 

 This Power Bar Harvest ad struck me as being witty yet information so I decided to include it in my ever expanding list of great marketing communications. The eye-catching ad promises to fire us up with enough energy to start the day. Heck, I’m not a morning person (or eleven o’clock person for that matter) and the idea of an energy boost is quite appealing. Perhaps it’ll even be the best day of my life. Gee, thanks Power Bar!

Apply Directly to the Head

I’ve always been fascinated by the “Head On” commercials. They are short, sweet, and to the point. The brand’s commercials are also always strikingly similar (which definitely gets them marketing communication bonus points). They depict a person standing in front of a brightly colored background rubbing a gluestick-like container across their forehead. A man (or woman in this case) with an obnoxious voice calls out “Head on, apply directly to the head!”.

This is pure genius!

Repositioning with Sir Tiger Woods

 

The best current repositioning effort among ANY brand goes to Buick. Long thought of as a “grandpa” car, Buick has spent mega bucks using professional golfer Tiger Woods to change consumer perceptions. Buick doesn’t beat around the bush either, in this commercial Mr.Woods is quoted as saying;

” Growing up, you know, I never would have seen Buick going this way. I thought it was for my mom and my dad, you know that generation; but that’s changed.”

You heard it from Tiger, the Buick is now a cool thing to drive! Good thing too, maybe my rusty green Buick Lesabre will be the thing to have….

Juicy Goodness

 

The following Starburst commercial is an excellent example of a “good” marketing communication. The advertisement relies on humor and depicts two H.S/College students interacting with a an odd looking lad. The commercial successfully appeals to this target market (teenage/young adult males) and finishes with the brand slogan “juicy goodness” being flashed across the screen. This slogan is amusing and it conforms to the Starburt target market all while communicating the benefits of the candy.