Juicy Goodness

 

The following Starburst commercial is an excellent example of a “good” marketing communication. The advertisement relies on humor and depicts two H.S/College students interacting with a an odd looking lad. The commercial successfully appeals to this target market (teenage/young adult males) and finishes with the brand slogan “juicy goodness” being flashed across the screen. This slogan is amusing and it conforms to the Starburt target market all while communicating the benefits of the candy.