A Change of Pace

 

I normally loath PETA advertisements despite being a vegetarian myself. The typical advertisements for this organization rely on shock tactics which generally include:

A) mostly nude men or women proclaiming they’d rather be naked than wear fur (OR)
B) disgusting pictures of slaughter houses/factory farm living conditions

Thankfully, this advertisement offers something different that I feel is more effective. Instead we have a celebrity from hit TV show “CSI” communicating a rather thought provoking message “investigate vegetarianism”. This is effective because becoming a vegetarian is part of a paradigm shift that can only really result if the individual takes the time to investigate such a process on their own. It’s far too easy for someone to block out or avoid mentally disturbing imagery when it’s being shoved in their face. This offers a cool and relaxed “hey, go check it out” approach, without all that unnecessary “shock treatment”.