A Picture is Worth 1,000 Words

This is one my favorite Crayola print advertisement. Essentially what we have being communicated are two things:

1) quality
2) reputation/brand equity

This visually stimulating Picasoesque piece of art (carefully created with none other than Crayola crayons) is an effective means of demonstrating what a decent artist and a pack of Crayola’s can accomplish (hence the quality aspect). In terms of brand equity and reputation, Crayola reminds consumers that they’ve been around since 1885 (hey that’s a long time).

Advertisement