Arm Yourselves, Kids!

The Nerf corporation understands that young boys are wild, irresponsible, violent, energetic, and plastic gun savvy. It is no wonder that this exact commercial made me (as a child of course) want the biggest and baddest Nerf gun(s) on the market. This communication is so excellent because this company genuinely knows it’s audience. The last thing an eight year old boy wants is to have his friends show up at the playground and blast him in the eye with a brand spanking new N-STRIKE LONGSHOT CS-6, while he holds out his helpless pop gun. Kids, it’s time to fight back and arm yourselves cause it’s Nerf or nothing (and nothing really sucks).