In All the Right Places

 

This World Wildlife Federation communication is utterly brilliant. Instead of utilizing the typical billboard or print ad, this organization has actually installed these paper towel dispensers in public bathrooms. It doesn’t take a conservationist to realize the message the WWF is trying to convey. Creative ideas like this, put in places in which people ACTUALLY contribute to the problem are great ways to point out otherwise simplistic messages that the target audience could ultimately forget in a time of haste.