Life’s a Dream

A movie trailer (much like any other form of marcom) must effectively catch the audience’s attention to be effective. The trailer for Waking Life, one of my all-time favorite films, does just that. Perhaps I’ve become desensitized to big explosions and other mind-numbing forms of special-FX, as the Waking Life trailer offered none of the latter. In it’s place are tidbits of intelligent dialog and some absolutely stunning animation. The trailer captures the unique aspects of the film, thus successfully differentiating it from other movies in the cinema.