Positive Reinforcement (B.F. Skinner would be proud)

In the age of credit/debit cards I think we can all agree that carrying cash can often times be burdensome and time consuming. What this commercial attempts to do is to reinforce a somewhat recent and growing opinion among the American populous. A subtle reminder can go a long way, and I really feel this commercial is effective at proving its point. On a side note I do wish U.S consumers would stop spending money they don’t have, this recession has gotten deep enough.