Weeee…. I want a Wii!

This simplistic print ad for the Nintendo Wii is an excellent demonstration of a marketing communication done right. Since it’s inception, Nintendo has long since been known for innovation. This ad successfully conforms to the brand image in an inviting way. “Playing = Believing”, and when consumers see this awkward looking gaming machine they have no idea what so expect; Nintendo knows this and they also know that consumers are quite curious.